MARKETING THE EXHIBITION

HOW TO APPLY
May 11, 2017
SPONSORSHIP OPPORTUNITIES
May 11, 2017

A HIGHLY TARGETED MULTI-MEDIA CAMPAIGN

A large regional advertising and PR campaign will cover the event (broadcast, print, online and social media) reaching a large audience of AB1 adults in Lebanon and the region, targeting the lebanese, arab and international customers, and positioning Le Marché de Noël – Christmas Square 2018 Exhibition as a must-attend lifestyle event. The Exhibition is a highly effective retailing platform which gives you the opportunity to meet these traditionally hard-to-reach, discerning consumers face-to-face in a relaxed and sophisticated atmosphere. Book your stand early to gain the maximum benefit from this extensive marketing and PR campaign.

DEDICATED PR CAMPAIGN

Targeting leading press and magazines to include broadcast media, national & regional press and online channels.

Working closely with partners, sponsors and exhibitors to create compelling and bespoke news stories that promote the exhibition, help drive footfall and partners, sponsors and exhibitors objectives.

100,000 LEAFLET & INSERTS

· Distribution of leaflets in interiors titles, via exhibitors and local businesses and key partners.

· Distributed via direct mail to previous visitors and our affluent databases

· Magazine inserts (in leading magazines and newspapers) and high foot fall affluent areas within the local area

DEDICATED 500 000 E-MAIL CAMPAIGN

  • Estimated 500 000 targeted emails sent to high-net-worth individuals including Zenith Expo 50 000 strong database collated from our portfolio of luxury consumer events.
  • Other media partners, sponsors, associations plus other lifestyle databases.

ADVERTISING & ADVERTORIALS

  • Magazine advertising
  • National & Regional Press
  • Outdoors billboards in prime locations
  • Radio programs sponsoring

ONLINE ADVERTISING & PROMOTION

  • Comprehensive on line advertising and promotional campaign.
  • Social media (facebook, twitter, instagram, pinterest and google plus).
  • Comprehensive social media campaign rich in content through the Summer Trends 2017 Exhibition social media channels – Facebook, Twitter, Instagram and Pinterest, as well as social media promotion and activity via other partners, sponsors and exhibitors.